Mobil is one of the most recognized fuel brands in the country, and a Mobil site carries the supply, image, and signage obligations that come with a major-oil brand. For buyers and sellers, that brand affiliation shapes everything from the fuel margin to the resale pool. Most Mobil locations transact as a combination of real estate, a fuel and C-store business, and a branded supply relationship, and each of those pieces is valued differently. National branded fuel cap rates run about 5.6 percent, roughly 5.58 percent with fuel income included. Whether you are pricing a single store or a small portfolio, the branded designation, the supply contract, and the underlying real estate ownership drive the number more than the logo on the canopy. Buyers and sellers both benefit from understanding how each layer is priced.
What a Mobil deal actually involves
A Mobil sale is rarely just a piece of dirt with pumps. Most transactions package three distinct assets. The first is the real estate, the land and improvements that anchor long-term value. The second is the fuel and C-store business, measured on volume, in-store sales, and net profit. The third is the branded supply relationship, which sets the fuel terms and the image standards the site must meet.
How those pieces are bundled changes the price. A site sold with real estate trades near 8x EBITDA, 7x to 9x in premium markets, while a business-only deal runs 2.5x to 4.0x EBITDA. Before you sign anything, identify which assets convey. Our valuation calculator and the how to value a gas station guide break the components apart.
Fuel supply, branding, and image obligations
The Mobil brand comes with a fuel supply agreement, usually through a jobber or distributor, that governs gallons, pricing, and term. It also carries image standards. Branded canopies, dispenser graphics, signage, and site appearance must meet the brand's specifications, and reimaging can be a real cost at renewal. A buyer is acquiring the contract as much as the location.
Read the supply agreement closely. Look at the remaining term, volume commitments, the cost per gallon of branded fuel, and any reimaging or capital requirements tied to renewal. In 2025 fuel gross margins averaged 40-plus cents per gallon, but net fuel profit is only a few cents, so the supply terms move the bottom line. See our jobber fuel supply agreement guide and branded vs unbranded comparison.
Who buys Mobil gas stations
Mobil locations draw a wide buyer pool because the brand is familiar and financeable. Owner-operators buy single sites to run themselves, often netting about $70K to $100K per year, and up to $100K to $500K on stronger sites. First-time buyers like branded fuel because lenders understand the model and SBA financing is available.
Passive investors are the other major group. A Mobil site on a long-term net lease prices like a credit-backed real estate asset and fits a NNN strategy or a 1031 replacement. Some buyers want an absentee or managed site rather than a hands-on business. Knowing which buyer you are sets your target on pricing, lease structure, and the role of real estate ownership in the deal.
How Mobil sites are valued and priced
Branded fuel cap rates average about 5.6 percent nationally, roughly 5.58 percent with fuel income and 6.87 percent without. Geography matters: Florida is tightest near 5.11 percent, Texas about 5.63 percent, the Carolinas 5.0 to 5.5 percent, Tennessee 5.4 to 5.75 percent, and weaker markets push 6.0 to 6.5 percent and higher.
On the business side, a combined fuel and C-store operation trades at 4.0x to 7.0x EBITDA, and deals that include the real estate land near 8x. Remember that C-store sales are about 30 percent of revenue but roughly 70 percent of profit, so in-store performance carries the value. In-store items run 20 to 40 percent margins. Use the cap rate calculator and read what is a good cap rate.
How to buy a Mobil gas station
Start with financing. SBA 7(a) loans top out at $5M and require a 15 percent minimum equity injection for special-purpose gas stations, with 10 to 15 percent down, real estate terms up to 25 years, and June 2026 rates around 9 to 11.5 percent APR variable. Conventional loans need 30 to 40 percent down, and many banks avoid underground storage tanks because of CERCLA liability. Compare the two in our SBA vs conventional guide.
Diligence on a fuel site is non-negotiable. A Phase I ESA runs $1,800 to $3,500 and is required for SBA fuel deals, screening for tank and soil issues under ASTM E1527-21. Work through our due diligence checklist and financing options before you commit, and verify the Mobil supply agreement assigns cleanly to you.
How to sell a Mobil gas station
Selling a Mobil location starts with deciding what you are selling: real estate, business, or both. That choice sets the price ceiling. A real-estate-inclusive sale prices near 8x EBITDA and on a cap rate near 5.6 percent for branded fuel, while a business-only sale runs 2.5x to 4.0x. The cleaner your financials and the longer your remaining supply term, the tighter the cap rate.
Broker fees vary by structure: business-only deals run 10 to 20 percent, and real-estate-inclusive deals run about 6 to 10 percent. Typical timelines are 3 to 6 months. Many owners choose a sale-leaseback to pull out equity while keeping operations. See our selling process and the how to increase value guide to position the site before you list.
